[Those opposed to crowdsourcing] state that many designers on 99designs and other crowdsourcing sites use stock images–images created by others. The images used are not licensed to be used in logos, and you (as the company owner and recipient of the logo) are responsible for making sure your logo doesn’t use any copyrighted work or illegally licensed images.This issue of copyright can apply to many different kinds of crowdsourcing, and definitely seems like an issue that larger companies would likely take into consideration, and use as a reason to not crowdsource a project. On the other hand, one of the advantages to crowdsourcing is speed and the ability to get exactly what you need fairly quickly. Marketing seems to require a lot of speed, and when they are forced to interview and negotiate with contractor after contractor, only to have many of those contractors not deliver quality, on-time work, it definitely can take away the immediacy of whatever project the work was intended for. Certainly there is a time and place for everything. There are a large number of IT-related things that would be very poor candidates for crowdsourcing. I do think, however, it would be a great idea for my company to investigate crowdsourcing as an easy and quick alternative to hiring large consulting companies for smaller projects.
Posted by on Sun, 21 Mar 2010